Facebook video ad examples: eight winners, taken apart.

Koreans have long been using raw milk for beauty since childhood for a healthy glow. Just one shot of the Milk Serum will give you Milky Glazed Skin like a highlighter.

The proof is cultural, not clinical. There is no study and no ingredient percentage: instead the claim borrows the authority of a place with a reputation for skin, and of a practice old enough to predate marketing. That is a mechanism a competitor cannot copy, because it is not a formula.

Don't let your skin reveal its age. Reduces fine lines and wrinkles by 75% in just a few days. The top high concentration of hyaluronic acid on the market.

A stack of claims, each more precise than it can support. 75% is the interesting one: an unverifiable number, but a specific one, and specificity reads as evidence even when nothing is behind it. This is the most copied move in direct response and the easiest to overplay.

Hi Friends, Makeup Artist Katie here! If, like me, you've noticed areas of your face have started to drop, then check out my Makeup Artist techniques on how you can give yourself a face-lift using just makeup.

First person, named, with a stated craft. If, like me puts the seller inside the problem rather than above it, and the qualification is what turns an opinion into instruction. The product is never mentioned.

Tired of the pasty white look? Don't want to lay in the sun for hours? Use Bro Glo Sunless Tanner.

Two questions, and both are enemies rather than benefits. The pale look is what you already dislike; the afternoon in the sun is the alternative you already rejected. The product arrives as the only door left, with no feature list.

Designed by a real woman, Lana, who was so DONE with conventional bras. Successfully crowdfunded in 30 days ($220K on Kickstarter!) and NOW finally available to YOU.

The proof here is other people's money. $220K in 30 days is checkable, dated and public, which makes it a different species from reduces wrinkles by 75%: the reader is not asked to trust the brand, only to notice that thousands of strangers already paid.

The founder is named, and named as a sufferer rather than an expert. She was not qualified to fix bras. She was annoyed enough to.

Collagen is one of the most misunderstood supplements out there. People claim it fixes everything, joints, skin, gut health, even vision, but most of what you've heard is wrong. In this video, I'll bust the top 5 myths and show you what actually works.

The seller sides with the skeptic against the industry it belongs to, and only then introduces its own product as the exception. It is the most credible position available in a saturated category, and it is available to exactly one advertiser per audience: the first who takes it.

You won't believe what these do for your butt. Our mid-rise padded shorts smooth your waist, hug your thighs, and add natural-looking volume where it counts.

Two sentences. No mechanism, no proof, no offer, no objection handled. This is the shortest ad in the collection and it has run longer than examples with ten times the argument, which is worth sitting with before writing your next four-paragraph body.

It can be this short because the product is visual and the result is immediate. The footage is not supporting the copy here; the copy is a caption for the footage.

1 in 2 Americans are deficient in Magnesium, which is robbing them of their sleep and energy despite supplementing Magnesium. Despite taking Magnesium supplements everyday, their mineral levels stay low, as if the Magnesium didn't work at all.

This is the sharpest structure in the collection. It does not target people who have the problem: it targets people who are already paying to solve it and are not getting better. That reader is pre-qualified, already spending, and holds a frustration nobody else has named for them.

Note what it does not attack. Magnesium is not the enemy, the absorption is, so the reader's past purchase was reasonable rather than stupid. You can tell someone they were wrong or you can sell to them; this picks the second.